Upheld Studio

Holistic Branding

When every part of your brand speaks the same language, your audience listens. We’ll help you find that shared voice.

Shaping Growth

We shape business growth through brand strategy, design, & application. Inspiring your audience to action with clear brand strategy, core messaging, and beauty that inspires action.

Websites

We create online spaces where your work creates impact, your story is clear, and your audience wants to come back for more.

Supporting Growth

We support business growth by creating sustainable partnerships with our clients. Through packaging, imagery, and more, we can find a solution that works for your needs.

We shape① and support② businesses by creating holistic brands③ and websites④ that inspire action.

We push brands towards growth by creating experiences that resonate with their audience because they are true to themselves.

Bornbaby

Bornbaby Brand Refresh — a new softer look, same little place. The children’s retail shop came to us as they were preparing to move & expand their store and wanted to refresh their branding. They wanted to bring in soften the brand that reflected their shop while still keeping elements that their company was founded on.

Brand Identity

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Caroline Borders

Caroline came to us looking to create an ownable identity that fostered connection with her audience and opened doors for future collaborations. Inspired by her coastal roots and refined yet approachable style, the brand balances elegance with personal touch, giving her the foundation to expand as both a creative and tastemaker.

Brand Identity

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Kathleen Varner

A celebrated stylist known for her versatility across prop, lifestyle, food, and interior styling, we focused on bringing Kathleen's artistry to the forefront by accentuating the photography of her work and crafting a brand is indicative of her intentionality and vision.

Brand Identity, Website

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Sister

The woman-owned gift & home shoppe in Roswell, GA, was on the look for a new identity that felt personal and familial. By personifying the brand as a sisterly figure, someone who always knows the perfect gift, we created a system with handwritten details, playful language, and a spirited art direction that captures their warmth and charm.

Brand Identity, Brand Rollout Materials, Art Direction

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Client Testimonials

“Having worked with you...personally, I know firsthand the sharp eye you both bring to design direction—everything from branding and photography to website development. Beyond being incredibly talented, you’re also such a thoughtful creative...”

Caroline Borders

Founder & Digital Brand Stylist

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We partner with businesses to invent new brands, re-fresh old ones, and envision the future ahead. We focus on brand identity and support them with website design, art direction, and story telling across digital and print platforms.

@upheldstudio