Bornbaby came to us as they were preparing to move & expand their store in need of a brand refresh. They wanted to soften the brand that reflected their shop while still keeping elements that their company was founded on. A custom script logotype paired with the name-change from Born Baby to bornbaby, made all the difference. We made a point to soften the brand illustrations and refine the color palette to more accurately reflect the products that are sold at the shop --- whimsical, playful yet simple and neutral.