Initial Consultation: Meet with the client to understand their vision, goals, target audience, and brand personality.
Research: Conduct thorough research on the client's industry, competitors, and market trends.
Brand Audit: Review any existing brand materials to understand what works and what needs improvement.

Brand Strategy: Develop a comprehensive brand strategy, including brand positioning, messaging, and core values.
Client Feedback: Present the brand strategy to the client for feedback and approval.

Mood Boards: Create mood boards to explore visual direction and brand aesthetics.
Logo Concepts: Develop initial logo concepts based on the brand strategy and mood boards.
Color Palette & Typography: Define a color palette and select appropriate typography.
Client Review: Present mood boards, logo concepts, and visual elements to the client for feedback and revisions.

Logo Refinement: Refine the selected logo concept based on client feedback.
Brand Elements: Develop additional brand elements such as patterns, icons, and graphics.
Brand Applications: Create mockups of how the brand identity will be applied across various touchpoints (business cards, stationery, social media, packaging, etc.).
Client Feedback: Present refined logo, brand elements, and applications to the client for final feedback and approval.

Brand Guidelines: Develop a comprehensive brand guidelines document that includes logo usage, color palette, typography, imagery, and other brand elements.
Final Deliverables: Prepare final deliverables, including logo files in various formats, brand guidelines, and any other agreed-upon assets.
Client Review: Present the final brand identity package to the client for approval.

Handover: Deliver all final files and brand guidelines to the client.
Training: Provide training to the client's team on how to use the new brand identity consistently.
Brand Launch: Assist the client in launching the new brand identity, if required, through marketing materials, social media, and other channels.

Support: Offer ongoing support and consultation as the client begins to implement the new brand identity.
Feedback & Iteration: Gather feedback from the client and their audience, making any necessary adjustments to the brand identity.

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